Your Target Audience

Your Target Audience

When I started photography it was kinda easy for me to understand the word target audience due to the few seminars and trainings I had attended but it was difficult for me to know my ideal clients.

Clearly there are many factors that go into a strong inbound marketing strategy, however, photography is not one to be overlooked. It can actually make or break all your marketing efforts. 

Many photographers make much sales on Instagram but my sales are from Facebook, I sat down sometime last week to do a background check on my pictures I wouldn't mind rebranding myself, if it also means paying for it.

With the continual research and development on technology there are many tools or ways to advertise and sell pictures, whether you’re photo savvy or not, it’s important for every business owner to educate themselves on what it means to use (and have) strong photography.

What is Target Audience?

Target audience is simply your ideal clients - those clients that are meant to patronize you, as a photographer depending on your niche not everyone should be your client. (Let pause this for now)

How to reach your ideal clients

• Good Photograph

Can we face it? Some of us don't take time to checkmate our pictures, there should be a big difference between the amateur and a professional, lately ve been doing some background check on my pictures, photography is much more complex than just pointing and shooting.
I'd starve to invest in good photographic kits rather than dropping from the qualities I have started with.

As a trained professional photographer your pictures are to capture emotions, convey quality, and communicate value. They are capable of capturing a specific message you’d like to portray to your target audience.

• Using The Right Hash tags{#}

Hashtags create great visibility and help you reach your target audience, by using the right hashtags that you know your audience is already following. When you promote an event, the hashtag not only connects you with your followers, but your followers with each other.

For instance, if I hashtag #bellanaija# in any of my pictures I'm automatically in their page, therefore if anyone search for #bellenaija# my pictures becomes visible too on their page.

The downside of hashtag is making use of the irrelevant ones,  we all might be a photographer but our #hashtags# differs so i suggest you discover your niche (that is your kind of photography). It advisable  to add your location(s) too, make research to guide you with your appropriate hashtags.

I know typing hashtags can be weird 😂 so I'd advice you create a personal notes to make it easier to copy and paste, you can as well add more.

• Right Techniques

You may have over 10 years of experience in photography business, but it doesn't matter if your pictures doesn't speak a language to your ideal clients,
we are creatures that are victims to “first impressions" it might take a longer time and conviction to win their heart. Don't forget your ideal clients will glance ➡ judge ➡ and make up mind.

What are the techniques?

• LIGHTING • There may be brands in which dark photography is acceptable (perhaps you’re in the haunted house industry), but chances are your business would benefit most from well-lit photos. Good lighting can be achieved through white balance and ISO settings. 

• ANGLES • Try changing up the orientation of your camera to your subject. Shots at different angles can affect the style, by making the subject appear more interesting. Try shooting your subject from above, below, or the side versus straight on.

• BACKGROUND • Your choice of where photos are taken have a major influence on how your service or product is received. The background should appear like it was given thought and effort. Don’t just position someone or something and take the photo. There needs to be a sense of consistency that is creatively integrated within your brand’s style guide.

• RESOLUTION • Avoid cheap, grainy looking photos shot with your smartphone by investing in a higher resolution pro camera. This will help your shots look great on the web!

PS: Everyone, including myself "we all are work in progress" keep doing you, do not relent in your efforts, make your photography growth count and be more intentional about it.

Every organization needs photograph start making research, irrespective of the experience keep upgrading. If you feel you're not getting things rightly ask questions, talk to someone in the community be free, do not feel intimidated.

Like they always say, “A picture is worth a thousand words . What is your brand’s photography telling customers? Imagery should convey your quality. So go ahead and start inspiring your target audience with better images, to want to know more, and ultimately gain their trust!

Thanks for reading!
I'd hope to buzz you soon!

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